Ashish Dwivedi

About Ashish Dwivedi

Seasoned UX & Growth Leader | 14+ Years Driving Multi-Crore Revenue Through User-Centric Design + High-ROAS Digital Marketing.I build and scale digital products and growth engines that consistently deliver explosive, measurable business results for B2C and B2B brands in eCommerce, Fintech, Banking, and SaaS.I combine obsessive user experience craftsmanship with ruthless performance marketing execution – owning the entire spectrum from zero-to-one product design through to multi-channel customer acquisition, retention, and lifetime value maximization.What I DeliverEnd-to-end UX ownership: Research → Discovery & Design Thinking workshops → Customer journey mapping → Information architecture → High-fidelity, pixel-perfect UI → Usability testing → Developer handoff → Post-launch iterationFull-funnel growth ownership: Acquisition → Activation → Retention → Revenue → Referral360° growth strategies that have repeatedly delivered 3x–12x ROAS, 50–300% traffic uplift, 30–150% conversion rate gains, and multi-crore incremental revenue.Product Design & UXMobile-first & responsive web experiences (iOS, Android, PWA)Design systems, component libraries, accessibility (WCAG), and motion designLean UX + Agile environments with rapid prototyping and data-backed iteration.Figma (expert), Sketch → Figma migration), Adobe Creative Suite, Framer, Miro, Notion, Jira, Linear, Hotjar, Contentsquare, VWO, Google Optimize, SEMrush, Ahrefs, Screaming Frog, PostHog, Snowflake, and every major ad platform.

Experience

1. Vice President Marketing

   Himalayan Power Machine Mfg. Co

   Sep 2023 — Present · Dehradun, IN

   Head of Digital, UX & Technology – Generator & Inverter Industry | Driving Pan-India B2B & B2C GrowthI build and scale digital products that millions of Indians use daily.For the last 12+ years, leading User Experience, owning the entire Tech stack (Frontend, Backend, DevOps, Cloud), and running Pan-India performance marketing engines that deliver ROIs north of 5-8x.What I actually do:End-to-end product ownership: from wireframes → development → launch → 10x growthManage full tech stack (React, Node.js, php, AWS)Lead UX research & design teams to create intuitive, conversion-focused interfacesRun ₹1Cr-3Cr annual digital marketing budgets across Meta, Google, Programmatic, Affiliates & InfluencersHandle North to South India audience nuances (language, payment behavior, device penetration, cultural triggers)Built and scaled in-house marketing tech (attribution models, CDP, pixel management, Creative.

Education

• Tulsi Smarak Inter College - TSIC

  10th , Mathematics

• Zee Institute of Creative Arts -ZICA

  Associate's degree, Art/Art Studies, General

• Suresh Gyan Vihar University

  Master of Business Administration - MBA, Arts, Entertainment, and Media Management

  2015 — 2017

• SHRI GANDHI VIDYALAYA I.COLLE

  12th , Mathematics

• Sam Higginbottom University of Agriculture, Technology And Sciences (SHUATS)

  B.Des

  2004 — 2007

• Dr. Ram Manohar Lohia Awadh University, Faizabad

  Bachelor of Arts - BA, Economics

• Arena Animation

  Certificate Course, Prototype, Wireframe, Design, App, Website Prototype

Skills

• Css
• Graphics
• Weblayout
• Advertising
• User Experience
• E-Commerce
• Illustrator
• Photoshop
• Graphic, Web, UI, UX, Logo, Banners, Flash Animation, Animation Intro, Power Poi
• Mockplus
• Javascript
• Balsamiq Mockups
• Axure Rp
• Html
• Web Design
• Jquery
• SEO
• Justinmind
• Wireframe
• Graphic Design
• User Interface Design