Ashish Dubey
Marketing & Advertisement | Performance Marketing | Online Marketing | Affiliate Marketing | Data Analytics | Social Media Marketing.
- Role
- Senior Performance Marketing Specialist at Trafficomm Digital Media Services Pvt Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ashish Dubey
As a seasoned performance marketing professional, my expertise spans across Paid Media…
Experience
Senior Performance Marketing Specialist
Trafficomm Digital Media Services Pvt Ltd
Dec 2024 — Present · Mumbai, IN
As a Senior Performance Marketing Specialist at an international marketing agency, I managed and optimized advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok, Snapchat, and DV360. I focused on driving high-quality traffic and maximizing ROI for global markets like the UAE, US, UK, and more.I handled 7–8 accounts with 30–35 active campaigns daily, working 70% on Google Ads and 30% on social platforms. My expertise included running Performance Max, Search, Shopping, Website Traffic (CPC), Lead Generation, Reach, YouTube Subscriber campaigns, and YouTube ads (Bumper, Skippable & Non-Skippable). I optimized campaigns daily to improve CTR, CVR, and ROAS while ensuring cost efficiency.Budget management and pacing were key responsibilities. Using pacing sheets, I tracked daily spends, reallocated budgets, optimized bids, and adjusted audiences to deliver results on time. I also worked closely with creative teams and graphic designers, guiding CTA text, ad sizes, and color tones to deliver engaging and conversion-driven creatives.To measure success, I used Google Analytics, Facebook Ads Manager, DV360, Locker Studio, and Excel to prepare reports and share insights with clients. These reports guided optimization strategies and helped achieve strong performance. Alongside ads, I supported email and WhatsApp marketing campaigns using tools like Mailchimp, Brevo, Interakt, and Wati, building additional lead funnels and improving engagement.Overall, I combined campaign management, budget optimization, competitor research, and performance reporting, delivering measurable results while managing large budgets in a fast-paced international environment.
Education
The Digital Marketing Training Institute - DMTI
Advance Digital Marketing
K.G Joshi College of Arts & N.G. Bedekar college of commerce
Bachelor of Mass Media, Advertising
2014
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