Ashish Bajaj
Head of Brand and Marketing Communications Media | Entertainment | Technology | Real EstateEX: AjnaLens | Disney Star | Zee | Hindustan Times | NDTV
- Role
- Head Brand & Communication at Sobha Ltd.
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ashish Bajaj
Branding & Marketing Strategist | 19+ Years in Real Estate, Media, Entertainment & Tech | Expertise in Campaign Development & Digital Transformation”I don’t just market brands—I build legacies.With 19+ years across Real Estate, Media, Entertainment, Technology, and DeepTech sectors, I’ve led marketing transformations that turned underdogs into market leaders and category creators. From launching Zee Punjabi and taking it to No.1 in just 3 months, to redefining the brand voice of AjnaLens in the XR-AI space, I operate at the intersection of storytelling, scale, and strategy.My experience spans the full marketing spectrum: product launches, 360° campaigns, brand repositioning, PR, GTM strategies, digital-first initiatives, and revenue-driving branded content. I’ve created high-visibility campaigns for iconic brands like Star, Zee, Hindustan Times, NDTV—and now, I’m shaping the future of immersive tech at AjnaLens.Key Wins: • +120% traffic growth through high-conversion storytelling at AjnaLens • 40% surge in visibility & 25% revenue boost through integrated brand strategies at Zee Punjabi • Broke Mint’s 9-year stagnation with a bold rebrand & record event participation • Scaled regional content into national award-winning IPs at NDTVI specialize in: • Strategic Brand Positioning • 360° Marketing Campaigns (Digital + Traditional) • Category Creation & GTM • PR & Communications Strategy • B2B & B2C Growth Hacking • Marketing-Led Business TurnaroundsOpen to: • Global leadership roles (VP, Director, CMO) • Fractional CMO / Consulting projects • Brand transformation mandates
Experience
Head Brand & Communication
Oct 2025 — Present · Bangalore Urban, IN
Education
international school of Business & Media pune
PGPM, Marketing & Finance
2005 — 2007
ST Pauls Darjeeling
ICSE, Business/Commerce, General
1990 — 1999
Skills
- New Business Development
- Customer Relationship Management (Crm)
- Crm
- Media Planning
- Team Management
- Digital Media
- Promotions
- Management
- Negotiation
- Marketing Management
- Market Research
- Competitive Analysis
- Strategy
- Marketing
- Brand Management
- Marketing Strategy
- Social Media Marketing
- Mis
- Key Account Management
- Advertising
- Online Advertising
- Business Development
- Digital Marketing
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