Ashish Baheti

About Ashish Baheti

From the shop floors of Central Mall to the boardrooms of nationwide distribution networks, my journey in sales has always revolved around one goal—building thriving ecosystems that deliver growth, value, and sustainability.My first exposure to channel dynamics came when I led digital and retail expansion for multiple consumer brands across e-commerce giants like Amazon and Flipkart. Managing in-store operations across cities and optimizing online strategies gave me a deep appreciation for ground-level execution and data-backed decision-making. It was here I learned that sales is not just about numbers—it\'s about relationships, agility, and timing.Today, as a Channel Partner Executive at BKT, I lead the national distributor network for one of India’s most iconic brands in the agri-tyre segment. I\'ve had the privilege to drive double-digit growth year after year by transforming underperforming clusters, expanding into untapped regions, and empowering 40+ distributors with digital tools, market intelligence, and performance enablement programs. From ₹510 Cr to ₹637 Cr in just one year, the results speak to the power of aligned strategy, on-ground insights, and partner-first thinking.What sets me apart is my ability to balance long-term vision with daily execution. Whether it’s launching a digital tyre-claim app to cut resolution time by 80%, or orchestrating multi-channel BTL activations across rural markets, I lead with data, innovate with intent, and deliver with discipline.I thrive in fast-paced environments that demand cross-functional synergy—where marketing meets supply chain, where strategy meets field execution. My core strengths lie in channel expansion, partner lifecycle management, retail operations, digital commerce, and go-to-market orchestration.If you’re passionate about building scalable sales engines, unlocking territory potential, or simply want to connect over shared experiences in the world of channel strategy—let’s talk

Experience

1. Channel Sales Executive

   Bkt Tires

   Nov 2020 — Present · Mumbai, IN

   Spearheaded nationwide channel growth for BKT’s agri-tyre aftermarket segment, driving 25% YoY revenue growth through strategic distributor expansion, demand-based sales activations, and performance-driven partner engagement. Successfully led 42 active distributors, surpassed sales targets, enhanced market penetration, and accelerated digital transformation across the channel network while strengthening brand visibility through high-impact marketing initiatives.

Education

• DURGADEVI SARAF INSTITUTE OF MANAGEMENT STUDIES, MUMBAI

  Post Graduate Diploma in Management, Marketing

  2017 — 2019

• Prahladrai Dalmia Lions College of Commerce and Economics

  Bachelor of Commerce - BCom, Accounting and Finance

  2014 — 2017

• University of Mumbai

  Master of Commerce, Accounting and Finance

  2017 — 2019