Ashina Prasannan
Manager - Programmatic Operations @Publicis Groupe
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WORK HISTORY
Manager - Programmatic Operations @Publicis Groupe
Programmatic Technical Lead at Publicis Groupe, part of the One Mars global team, overseeing end-to-end programmatic operations across APAC and MENA markets. Responsible for campaign setup, optimization, and troubleshooting across DV360 and The Trade Desk, ensuring flawless execution and adherence to platform best practices.Accountable for quality analysis, media plan validation, campaign performance, and client communication, delivering data-driven insights and maintaining operational excellence across regions.Leads training and process improvement initiatives focused on enhancing DSP proficiency, workflow efficiency, and team capability development within global delivery teams.
EDUCATION
Dr D Y Patil School of Engineering
Bachelor of Engineering (B.E.), Computer Engineering
ABOUT ASHINA PRASANNAN
Digital Advertising Professional with hands on experience in end to end management of campaigns, proficient in executing both direct and programmatic campaigns through Google Ads Manager 360, DV360, TTD for US, APAC and EMEA based clients.
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