Ashima Mathur

About Ashima Mathur

Experienced marketing and communication leader with a passion for driving success in global brands. I excel in product marketing, spearheading high-value initiatives, and designing impactful programs for Enterprise, SMB, and channel partners. My expertise lies in setting up revenue-generating engines, pioneering digital marketing strategies, and optimizing ROI.I specialize in Integrated Marketing Communication, Strategy Development, Demand Generation, Campaign Management, and Digital Marketing. I excel in managing complex stakeholder environments, fostering C-Suite relationships, and crafting compelling stories. I have a knack for creating immersive event experiences, managing vendors, and forging strategic partnerships.

Experience

1. Director - Marketing,

   Pitney Bowes

   Jan 2025 — Present

   Responsible for developing and executing marketing strategies tailored to diverse APAC markets - India, Japan and ANZ, manage brand awareness across different countries, analyzing market trends, and collaborating with local teams to achieve business goals within the region.

Education

• Apeejay School of Marketing

  PG Diploma; MBA, Business management; Marketing

  1998 — 2000

• Delhi University, New Delhi

  Bachelor of Commerce

  1995 — 1998

Skills

• Project Planning
• Product Management
• Marketing Management
• Cross-Functional Team Leadership
• Collaborative Project Management
• Pre-Sales
• Strategy
• Competitive Analysis
• Sales Operations
• Lead Generation
• Vendor Management
• Market Research
• Management
• Marketing and Strategy
• Sales Eminence
• Team Management
• Product Marketing
• Demand Generation
• Crm
• Analytics
• Marketing and Communications
• Go-to-Market Strategy
• Marketing