Ashima Caroli

About Ashima Caroli

PR & Marketing Professional | 10+ years of Multi-Industry ExperienceDynamic PR and marketing professional with over a decade of experience partnering with brands in hospitality, fashion, lifestyle, events, and print media. Proven track record in conceptualising and executing high-impact campaigns that elevate brand visibility, strengthen positioning, and deliver measurable results.Known for combining a holistic perspective with an eye for detail — seamlessly managing projects from concept to completion while keeping the bigger picture in focus. Resourceful, collaborative, and passionate about turning ideas into impactful brand stories that drive growth.Core Competencies: • Social Media Management & Brand Building • Strategic Marketing Planning & Campaign Ideation • Public Relations & Media Outreach • Event Planning & Strategic Partnerships • Content Creation & Storytelling • Market Research & Consumer Insights • Creative Problem Solving & Cross-functional Collaboration

Experience

1. Personal & Professional Realignment

   Career Break

   May 2025 — Present

   Balancing family priorities while actively upskilling in digital marketing, social media strategy, and brand communications. Staying connected with industry trends to ensure a seamless return to work.

Education

• Nottingham Trent University

  Masters, Marketing

  2014 — 2016

• Lady Irwin College

  B.sc (Hons), Fashion Merchandising

  2011 — 2014

Skills

• Blogging
• Research
• Strategic Planning
• Powerpoint
• Microsoft Excel
• Readings
• Marketing Communications
• Social Media
• Contemporary Dance
• Marketing Strategy
• Modeling
• Teamwork
• Team Management
• Public Speaking
• Photoshop
• Singing
• Html
• Microsoft Office
• Marketing
• Writing
• Market Research
• Microsoft Word
• Adobe Photoshop