Ashim Kumar Mondal

About Ashim Kumar Mondal

About MeDigital Marketing Analyst | 12+ Years in PPC & Performance Marketing | Expert in Google Ads | Microsoft Bing Ads | Meta Ads | LinkedIn Campaigns | Quora | AdRoll -Programmatic Platforms | Gartner Digital Markets (Capterra, GetApp, Software Advice) & MoreWho I AmI’m a results-driven Digital Marketing Analyst with 12+ years of experience leading PPC marketing strategies across diverse industries and global markets. I specialize in Google Ads, Microsoft Bing Ads, Meta Ads, LinkedIn Ads, and programmatic platforms like AdRoll, Quora, and Gartner Digital Markets. I’ve managed multi-million dollar budgets, focusing on performance marketing, conversion optimization, and data-driven growth.Core Strengths Search Network Marketing: Expert in Search Network Marketing, Ads Promoting across the USA, Canada, Brazil, Mexico, UK, Australia, Europe, Middle East, Africa, and India. Remarketing & Funnels: Advanced skills in remarketing, audience segmentation, and funnel strategies to boost conversion rates. Bids & Budget Optimization: Skilled in bids optimization, smart bidding, Target CPA bidding, maximizing revenue with scalable budgets Landing Page & Conversion Optimization: Aligning ad copy with landing pages for better quality scores and conversion outcomes Analytics & Data: Proficient in GA4, GTM, integrations, and end-to-end campaign data analysis Cross-Platform Campaign Management: Deep experience managing integrated campaigns across Google, Bing, Meta, LinkedIn, and moreIndustries I’ve Worked WithSoftware Development Services, Outsourcing Services, Staff Augmentation Services, Tech stacks: Promoting more than 30+ Technological Campaigns.SaaS Products : CMMS, CAFM, FSM, RFID, IoT, and Industry 4.0 solutions.Fintech: Loan, Mortgage, Equity ReleaseInsurance: Life, Health, ASU, PPI, Funeral PlansRetirement/Finance: Pension, Debt ManagementEnergy Sector -Solar PanelRepair Services: AC, Fridge, HVACHealthcare & MedicalEducation & E-learningReal Estate & PropertyLegal ServicesTravel & TourismWhat Drives MeI’m passionate about search networks scalable paid marketing systems, data-led growth, and the creative problem-solving behind high-performing campaigns. I believe great marketing lives at the intersection of analytics and creativity.Let’s ConnectOpen to leadership, consulting, and collaboration opportunities where I can help drive growth through strategic paid marketing.

Experience

1. Digital Marketing Manager

   Dreamztech Solutions

   Dec 2024 — Present · Kolkata, IN

   Over 12 years of experience in Performance Marketing, Paid Search and global lead generation, I bring a strong combination of strategic thinking, data-driven execution, and leadership to help organizations scale revenue and brand presence internationally.Currently, I am working as a Digital Marketing Manager at DreamzTech Solutions, where I lead a team of digital marketers and manage multi-channel paid media strategies across Google Ads, Microsoft Bing Ads, Meta, LinkedIn Ads, Capterra, and Gartner Digital Markets Networks.• Software Product Vertical: Skilled in promoting Software Products like CMMS, CAFM, FSM, RFID, IoT, and Industry 4.0 solutions.Key Responsibilities• Team Leadership• Strategy Development: Design and implement data-driven paid media strategies across Google Ads, Bing Ads, Meta Ads, Capterra, and Gartner.• Campaign Planning: Develop and execute performance marketing campaigns focused on B2B lead generation.• Target Achievement: Drive 100+ qualified leads per month from North America, Europe, the Middle East, and Australia.• Optimization: Apply Target CPA bidding, keyword segmentation, and audience targeting to improve ROI and conversion rates.• KPI Tracking: Monitor campaign metrics Impressions, Clicks, Costs, CTR, CPC, Conversion and CPA, for consistent performance.• Quality Control• Landing Page Audit: Review and optimize landing pages for better UX, content relevance, and higher conversions.• Performance Reporting: Prepare and present detailed weekly and monthly KPI reports to senior management.• Cross-Team CollaborationKey Achievements• Increased ROI by 30% within two consecutive quarters through data-driven optimization and strategic budget reallocation.• Boosted lead volume by 45% while maintaining high-quality standards and reducing CPA by 20%.• Improved conversion funnel performance • Implemented advanced bidding strategies

Education

• University of Kalyani

  Master of Business Administration - MBA, Marketing

• Dr. B. R. Ambedkar University, Agra

  Bachelor of Computer Application -BCA, Computer Science, C, C++, HTML, VB, SQL, DBMS, AI, NA, OR, DE, Internet & E commerce

  2001 — 2004