Ashim Chatterjee

About Ashim Chatterjee

I am a Chief Marketing & Growth leader with close to three decades of experience building and scaling consumer brands and platforms across fashion, retail, FMCG, BFSI and omnichannel consumer ecosystems.My work has consistently sat at the intersection of brand custodianship, brand architecture, omnichannel retail, CRM & loyalty, customer experience and digital transformation—helping organisations improve store productivity, customer lifetime value and capital efficiency, while building brands that remain relevant at scale.I have led and built marketing platforms across organisations such as Tata Group, Aditya Birla Group, Aliaxis and Reliance, including founding leadership roles in fashion e-commerce and large-scale consumer businesses. My experience spans P&L-led growth, go-to-market strategy, performance marketing, consumer insights and organisation build-out, with a strong bias toward hands-on field engagement and enterprise-level alignment.I am particularly energised by integration-heavy challenges—bringing together brands, businesses, data, retail networks and teams behind a shared consumer vision to create durable, scalable growth platforms.

Experience

1. Sr Vice President

   Reliance Industries Limited

   Jan 2023 — Present · Navi Mumbai, IN

   Leading brand creation, go-to-market strategy, CRM, loyalty and digital engagement for a new consumer-facing downstream businessBuilt the national sales–marketing platform from zero, spanning distributors, retailers, influencers and end consumersDriving consumer ecosystem design, field activation and organisation build-out for scale

Education

• IMI Delhi

  PGDBM, Marketing & Strategy

• Sishya School, Chennai

  ISC (Class 12)

  1991 — 1991

• Hindu College, University of Delhi

  Bachelor of Science - BS, Science

Skills

• Market Planning
• Competitive Analysis
• Marketing
• Fmcg
• Key Account Management
• Trade Marketing
• Consumer Products
• P&L Management
• Consumer Insight
• Marketing Communications
• Customer Insight
• Account Management
• Market Research
• Customer Segmentation Strategy
• Marketing Research
• Brand Equity
• Segmentation
• Brand Management
• Marketing Strategy
• Strategy
• Marketing Management