Ashik Vadakkan
Retail Customer Service @Entain
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WORK HISTORY
Retail Customer Service @Entain
Cambridgeshire, GB
Serve 100+ weekly customers across sportsbook, slots, and racing products—ensuring seamless betting experiences and high customer satisfaction.Promote in-store offers (e.g. cashback, £5 free bets, slot bundles) to drive repeat visits and boost loyalty sign-ups, achieving ~80% offer uptake.Advocate responsible gambling practices by identifying at-risk behaviors, encouraging session breaks, and providing safer play guidance in line with UKGC standards.Capture customer feedback and performance insights, relaying them to central teams to refine promotional strategy and improve store-level execution.Contributed to loyalty program adoption through hands-on onboarding and user education, supporting long-term customer retention.
EDUCATION
Mar Athanasius College of Engineering
Bachelor’s Degree
University of Strathclyde
Master of Science - MS
INTERNATIONAL INDIAN SCHOOL RIYADH
High School
Indian Institute of Management, Kozhikode
Master's degree
ST ANTONY'S PUBLIC SCHOOL KANJIRAPILLY
High School
SKILLS
ABOUT ASHIK VADAKKAN
I’m a Monetization & Retention Specialist with 7+ years of experience driving user engagement, revenue growth, and product performance across fast-paced, data-driven environments—including gaming, digital platforms, and customer-facing services.I’ve designed and optimized promotional campaigns, loyalty programs, and lifecycle strategies using segmentation, A/B testing, and behavioral analytics. From gamified user journeys and cashback systems to churn prevention and seasonal events, I focus on delivering value both to users and the business.I thrive at the intersection of product, marketing, and data—collaborating cross-functionally to shape campaign strategy, improve user flows, and enhance operational efficiency. I\'m highly proficient in tools like Excel (VBA), SQL, and Clevertap, and bring a structured yet creative mindset to experimentation and continuous improvement.During my MSc in Business Analysis & Consulting from the University of Strathclyde, I deepened my skills in structured problem solving, scenario modeling, and statistical analysis using tools like advanced Excel, SPSS, SQL, and R. I’ve applied these skills to real-world financial problems—whether that meant identifying unreported fraud impacting revenue, building cost-benefit cases for campaign expansion, or streamlining workflows to reduce overhead.What sets me apart is my ability to bridge the gap between finance, operations, and product—making sure every financial decision is backed by data, aligned with strategy, and grounded in execution.Currently based in the UK and open to relocation, I’m looking to bring my expertise in customer engagement, retention, and monetization to dynamic teams building user-centric products—whether in gaming, fintech, e-commerce, or digital services.
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