Ashif Ali
Marketing Specialist | Meta Ads | Website Design | Economics | Aligarh Muslim University
- Role
- Marketing Specialist at Setupmate Management Consultancy
- Location
- New Delhi, IN
- LinkedIn followers
- 500 followers
About Ashif Ali
I am a motivated and ambitious candidate with a passion for driving strategic business…
Experience
Marketing Specialist
Setupmate Management Consultancy
May 2024 — Present · Dubai, AE
Managing Meta Ads and Google Ads campaigns to generate leads and improve conversion rates.• Creating and testing different ad creatives, copies, and audience segments to maximize performance.• Setting up custom audiences, lookalikes, and retargeting strategies to reach potential customers effectively.• Monitoring key metrics like CTR, CPC, CPA, and ROAS to optimize ad spending.• Using Microsoft Clarity, GA4, and GTM for tracking, along with HubSpot and Zapier for automation and CRM integration.• Designed and developed the company website using WordPress and Elementor Pro, ensuring a user-friendly and responsive design.• Currently managing and maintaining the website, including content updates, plugin management, and performance optimization.• Conducted on-page SEO and technical SEO to improve website visibility, including keyword research, meta tag optimization, internal linking, and improving site speed.• Collaborated with various departments such as sales, product development and HR to ensure that marketing strategies align with goals.
Education
Aligarh Muslim University
Bachelor of Arts - BA
2019 — 2022
Faculty of Management Studies and Research, Aligarh Muslim University
Master of Business Administration - MBA
2023 — 2023
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