Ashay Kautikwar

About Ashay Kautikwar

At the forefront of Cipla\'s marketing transformation, my focus lies in elevating operational effectiveness and governance. My tenure in marketing leadership roles has honed my expertise in digital business strategies, spearheading initiatives that enhance productivity and capabilities within the organization. Our team\'s strategic leverage initiatives have significantly advanced Cipla Vista\'s market positioning.My drive stems from a relentless pursuit of excellence in emerging channels and key account management, where I have implemented marketing excellence and sophisticated sales force enablement tools. Collaborating closely with my team, we\'ve cultivated a robust product portfolio and emphasized people training to ensure strategic alignment with our business priorities. The result is a demonstrated impact on Cipla\'s growth and a stronger, customer-centric brand presence in the pharma industry.

Experience

1. National Sales Head

   Cipla

   Feb 2026 — Present

   Focus on driving operational excellence and route-to-market (RTM) innovation. By balancing high-volume traditional trade channel business with the rapid scale of Emerging Channels (E-commerce, Quick Commerce, Organised Retail Chains & Omnichannel) to ensure Cipla Vista portfolio remains the benchmark for accessibility and reach in the Indian pharmaceutical landscape.National Sales Strategy | Trade Channel Excellence | Distributor Relations| e-Commerce | Omnichannel Presence| Team Mentorship

Education

• MITSOM | MIT School of Management

  MBA, Marketing

  2008 — 2010

• Digiperform

  Certificate Course on Digital Marketing

• S. N. Institute of Pharmacy, Pusad

  B.Pharm, Pharmacy

  2003 — 2008

Skills

• Planning
• Brand Management
• Marketing Strategy
• Product Management
• Market Planning
• Product Launch
• Budgeting
• Brand Development
• Customer Relations
• Team Management
• Market Research
• Budgets
• Market Analysis
• Pharmaceutical Industry
• New Concepts
• Product Development
• Project Planning