Ashansh Saroha
Building NEWME I Visual Merchandising Head | Retail Strategy & Brand Presentation Specialist | Driving Customer Engagement, Store Experience & Sales Growth
- Role
- Visual Merchandiser Head at NEWME
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ashansh Saroha
As an experienced Visual Merchandising Head with over a decade of expertise in retail strategy, store design, and brand presentation, I specialize in transforming retail spaces into immersive brand experiences that captivate customers and drive sales. My career spans leading visual strategies for some of the most recognized names in fashion and lifestyle — including NEWME, Damensch Apparel, Zivame, Jockey, Wildcraft, Reliance Trends, and Lifestyle International.I bring a unique blend of creative vision and operational precision, combining global brand guidelines with local market insights to design store layouts, window displays, and merchandising campaigns that resonate with customers. My approach is data-driven — using sales analytics to optimize product placement, enhance store flow, and increase conversion rates.Key Highlights:• Delivered 20% cost savings and optimized logistics for large-scale retail rollouts.• Directed seasonal campaigns and store openings across hundreds of EBOs and trade outlets.• Led cross-functional teams to execute brand-consistent visual merchandising across diverse retail formats.• Designed custom fixtures, lighting plans, and aesthetic strategies to elevate brand storytelling.Passionate about customer engagement, brand consistency, and visual storytelling, I thrive on creating retail spaces that don’t just display products but invite customers into the brand’s world.If you’re looking to connect on retail innovation, brand experience design, or large-scale visual merchandising execution, let’s talk.
Experience
Visual Merchandiser Head
Oct 2024 — Present
Spearheaded the development of seasonal display themes, refreshing the store’s appearance to maintain customer interest and drive engagement• Curated and integrated distinctive lighting and décor elements, transforming store spaces into visually appealing environments that showcased products effectively• Managed the clearance of outdated stock, utilizing strategic product placement and discounting tactics to optimize sales during seasonal transitions• Implemented cutting-edge visual merchandising tools to streamline operations, enhancing display functionality and efficiency• Designed eye-catching window displays, attracting new customers and negotiating costs with suppliers to achieve high-quality results within budget
Education
Indian Institute of Management Bangalore
Executive General Management Programme, Business Administration and Management, General
National Institute of Fashion Technology India
Bachelor of Design, Knit Design
2009 — 2013
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