Asha Shamdasani

WORK HISTORY

EDUCATION

ABOUT ASHA SHAMDASANI

I currently serve as Director of Channel Marketing at AT & T, bringing over 17 years of experience in enterprise growth strategy, customer acquisition, and operational execution across wireless, IoT, and public sector ecosystems. Colleagues would describe me as highly structured, outcome-driven, and team-focused; traits that have enabled me to scale multimillion-dollar portfolios, lead cross-functional teams through complex transformations, and earn multiple performance awards for business impact.My work spans commercialization strategy, sales play design, and GTM leadership, including stepping into interim AVP responsibilities to lead wireline and wireless growth programs. Key highlights include:• Scaled an embedded portfolio from $15M to $100M and expanded offerings from 3 to 30 SKUs• Delivered 50K+ incremental gross additions through 20+ enterprise sales plays across 98K accounts• Built and institutionalized the operational methodology now adopted by all sales strategy teams nationwide• Designed and launched a low/no share targeting program with tailored vertical strategies and win room executionI’m passionate about building high-performing teams and systems that drive long-term growth. My passion for commercialization strategy and excellence in enterprise sales enablement fuels my drive to continually push the boundaries of what is possible in business. Connect with me to talk about enterprise growth, customer acquisition, commercialization strategy, or strategic targeting models.