Asha Vyas
Consumer Insights Senior Manager @Alliance Pharmaceuticals Limited
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WORK HISTORY
Consumer Insights Senior Manager @Alliance Pharmaceuticals Limited
EDUCATION
Quinlan School of Business, Loyola University Chicago
MBA
Michigan State University
BA, Marketing
SKILLS
ABOUT ASHA VYAS
I am a senior consumer insights and marketing strategy leader with broad experience in creating data driven insights and strategies for base business growth and new product innovation across the food, beverage, and telecom industries. I am proficient with designing, executing, and analyzing custom research and translating results into actionable recommendations. I am also highly skilled with analysis and interpretation of scanner, panel, and syndicated data sources.I enjoy working with cross functional teams to define business issues and identify knowledge gaps. I find it very rewarding to see products that I worked on being sold in the marketplace and serving consumer needs. Specialties: Full Funnel Marketing Strategy | Brand Health Assessment | Marketing Mix Analysis | Consumer Target Identification | Qualitative & Quantitative Research | Consumer Segmentation | Creative Development | Product & Package Innovation | A/B Testing | Advertising Evaluation | Scanner & Panel Data Analysis | Customer Experience Tracking
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