Asha Vyas
Consumer Insights and Marketing Strategy Leader
- Role
- Consumer Insights Senior Manager at Alliance Pharmaceuticals Limited
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Asha Vyas
I am a senior consumer insights and marketing strategy leader with broad experience in creating data driven insights and strategies for base business growth and new product innovation across the food, beverage, and telecom industries. I am proficient with designing, executing, and analyzing custom research and translating results into actionable recommendations. I am also highly skilled with analysis and interpretation of scanner, panel, and syndicated data sources.I enjoy working with cross functional teams to define business issues and identify knowledge gaps. I find it very rewarding to see products that I worked on being sold in the marketplace and serving consumer needs. Specialties: Full Funnel Marketing Strategy | Brand Health Assessment | Marketing Mix Analysis | Consumer Target Identification | Qualitative & Quantitative Research | Consumer Segmentation | Creative Development | Product & Package Innovation | A/B Testing | Advertising Evaluation | Scanner & Panel Data Analysis | Customer Experience Tracking
Experience
Consumer Insights Senior Manager
Alliance Pharmaceuticals Limited
Mar 2025 — Present
Education
Quinlan School of Business, Loyola University Chicago
MBA
Michigan State University
BA, Marketing
Skills
- Segmentation
- Customer Insight
- Analytics
- Consumer Insight
- Consumer Products
- Market Research
- Management
- Shopper Marketing
- Competitive Analysis
- Consumer Behaviour
- Consumer Behavior
- Product Development
- Brand Equity
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing Research
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