Asha Ferrer

WORK HISTORY

EDUCATION

ABOUT ASHA FERRER

With six years of experience in lead generation and email marketing, I have honed my skills in market research, customer profiling, and executing targeted email campaigns. I specialize in conducting comprehensive market research to develop detailed profiles of ideal customers, ensuring that outreach efforts are precisely targeted.In my role, I design and execute A/B tests on email subject lines and templates to optimize engagement and conversion rates. I utilize a variety of email marketing tools, including Gmail, Gmass, SendGrid, Salesforce, Mixmax, Reply.io, and BuzzStream, to manage and deploy campaigns effectively.For lead generation, I employ manual Google searches, LinkedIn, LinkedIn Sales Navigator, and Apollo to identify and gather potential leads and email addresses. To ensure the accuracy and validity of email contacts, I use verification tools such as Snov.io, Hunter, Clearout, Email Verifier, ZeroBounce, and NeverBounce.I am proficient in project management tools like ClickUp, Notion, and Trello, which I use to organize tasks and collaborate with team members efficiently. My approach to email outreach is personalized and relationship-based, resulting in high response rates and successful engagement with prospects.Currently, I serve as a Product Specialist at Penji, a role I have held since September 2023. In this position, I apply my expertise in lead generation and email marketing to support product development and client acquisition strategies.