Ashley W.

WORK HISTORY

ABOUT ASHLEY W.

Senior Product Designer with 7+ years of experience delivering end-to-end digital product design for startups and enterprise platforms. I specialise in building and scaling robust design systems, leading cross-functional UX strategy, and consistently driving measurable business outcomes at scale. My approach combines systems thinking, deep user empathy, and hands-on leadership to help teams transform complex challenges into intuitive, high-performing digital products. I thrive in fast-paced, growth-driven environments and am passionate about integrating AI and emerging technologies to shape the future of product design. Key achievements include: • Leading design system initiatives that improved design efficiency and consistency across global teams • Guiding multi-disciplinary teams to launch products that increased user engagement and retention • Developing UX strategies that aligned business goals with user needs, delivering significant business impact Open to knowledge sharing and collaborative projects in the design and tech space.