Asfi Nazim

About Asfi Nazim

I started out as a Lead Generation Specialist - learning the tools, figuring out which signals actually meant a prospect was worth reaching out to, and building lists that SDRs could trust. Over time I grew into owning the EMEA pipeline and later global event-led pipeline creation. I was deep in the ICP work - using Sales Navigator, Apollo, Lusha and Cargo to build targeted lists, partnering with SDR leadership to make sure quality stayed high and the targeting kept getting sharper based on what was actually converting. That visibility into how pipeline gets built from the top of the funnel is what eventually pulled me into Sales Operations! At SpotDraft I have been part of the 1-to-10 GTM journey - the phase where you are building the plane while flying it. I currently support 25+ SDRs across all regions and work closely with Sales and Marketing to make sure top-of-funnel activity converts into qualified, making sure the engine they run on actually works. I own HubSpot end-to-end - keeping data clean, stages accurate and processes consistent so that sales leaders can open a pipeline view or forecast and actually trust what they are looking at. A big part of my role is staying on top of sales activity, pipeline health and forecast readiness, making sure engagement signals, deal movement and coverage gaps are visible and actionable before they become a problem. I also handle SDR compensation end-to-end, from commission validation to payout, every quarter. A couple of things I am proud of:↳ Automated our entire quarterly account generation and lead sourcing process using Clay - so SDRs start every quarter with everything ready to go, rather than spending the first two weeks hunting for data.↳ Awarded Ace of Initiatives twice and Above and Beyond once - not because someone asked me to go further, but because the gaps existed and I felt responsible for closing them.I like sitting right at the intersection of data and people. The goal is always the same: make the people around me faster, and make the numbers easier to trust. If you\'re working on something in Sales Ops/ RevOps- always happy to connect :)

Experience

1. Sales Operations Analyst

   SpotDraft

   Jun 2025 — Present

Education

• JAIN College

  Pre- university, PCMB

  2017 — 2019

• B. M. S. College of Engineering

  4, Electrical and Electronics Engineering

  2019 — 2023