Asfaq Ash Tapia
AI and Digital Transformation Manager | Expert in Multicultural Team Development, Upskilling, Management and Operational Excellence | Change Management | Social Intelligence | GenAI | Data-Driven
- Role
- Senior Manager - Social Intelligence at Unilever
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Asfaq Ash Tapia
Experienced Digital transformation leader with strong operational management foundation. 15+ years of experience in Digital, Integrated Communications, and Analytics in UK and Asia. In-charge of leading Operations for Unilever\'s CMI PDC to drive learning & development, adoption and awareness via Communications, fiscal responsibility and vendor management.
Experience
Senior Manager - Social Intelligence
Jan 2025 — Present · Mumbai, IN
Lead the rollout of Social Intelligence capabilities across 20 countries and 800 users with monthly active usage of 84%- Migrated the analytics operations from dedicated analytics teams to self-serve use AI based solutions- to be continued.
Education
Econsultancy
eCommerce Essentials, Digital Communication and Media/Multimedia
Econsultancy
eCommerce Enhanced, Digital Communication and Media/Multimedia
Econsultancy
eCommerce Elite, Digital Communication and Media/Multimedia
Bangalore University
Bachelor of Business Commerce, Computer Science
2001 — 2004
Skills
- Analytics
- Public Relations
- Online Advertising
- Web Analytics
- Social Media Marketing
- Web Design
- Education
- Content Strategy
- Marketing Strategy
- Content Management
- Advertising
- Corporate Communications
- Digital Strategy
- Sem
- Strategy
- Business Development
- Digital Marketing
- SEO
- Smo
- Digital Media
- Marketing Communications
- Social Media
- Media Planning
- Management
- Marketing
- Blogging
- Lead Generation
- Web Marketing
- Online Marketing
- Content Development
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