Drew Seward

About Drew Seward

I’m a product analytics and data science leader who builds analytics organizations that define how customer value is measured and turn product and ecosystem data into clear growth decisions. My work sits at the intersection of product, engineering, and go-to-market - shaping roadmaps, investment priorities, and monetization strategy in product-led SaaS companies.Across IBM, HubSpot, and Atlassian, I’ve led analytics for large-scale platforms and ecosystems where impact is indirect and metrics are easy to misinterpret. I specialize in setting customer-centric metrics, building operating cadences around them, and aligning leaders so data actually changes decisions.As a leader, I focus on creating clarity: clear metrics, clear ownership, and clear expectations. I invest heavily in developing analysts and data scientists, embedding them with line of business teams, and giving them room to operate as true partners rather than service providers.I’m most energized by ambiguous product problems, especially in platform and ecosystem contexts, where the right analytical framing can unlock outsized leverage.

Experience

1. Ecosystem Analytics Leader

   Atlassian

   Jan 2024 — Present · New York, NY, US

   Own analytics strategy and operating model for Atlassian’s global partner ecosystem, redesigning how partner impact is measured, attributed, and incorporated into revenue and GTM decisions. Built executive-level metrics, predictive models, and operating cadences used by leadership to guide investment and execution.

Education

• Northwestern University

  BS, Electrical Engineering

  2005 — 2009

• Northwestern University - Kellogg School of Management

  Master of Business Administration (MBA), Management and Organizations, Management and Strategy, Marketing, Finance

  2012 — 2014

• Northwestern University

  MS, Electrical Engineering

  2005 — 2010

Skills

• Consulting
• Systems Engineering
• Software Project Management
• Process Improvement
• Product Development
• Analysis
• Leadership
• Marketing Strategy
• Dealing with Ambiguity
• Data Visualization
• Strategy
• Strategic Technology Planning
• Electrical Engineering
• Signal Processing
• Analytics
• Business Strategy
• Sales Strategy
• Analytical Skills
• Data Analysis
• Handle Multiple Projects
• Project Management
• Management
• Team Leadership
• Requirements Analysis
• Go-to-Market Strategy
• Business Development