Andrew Sevillia
Customer Marketing & Advocacy @UiPath
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WORK HISTORY
Customer Marketing & Advocacy @UiPath
Built the Customer Marketing function from the ground up to strengthen UiPath’s brand reputation and directly support pipeline and revenue growth, earning a promotion in recognition of the impact and scale of the program.Established our first formal advocacy motion, anchored by UiPath Innovators, a global community of forward-thinking automation leaders building and scaling agentic automation. Through this program, we identify, develop, and activate our most transformative customers, turning them into credible voices that inspire prospects, influence deals, and expand what the market believes is possible with UiPath. Monthly Innovators Connect sessions, guest speakers, and ongoing engagement create a steady drumbeat of high-value interaction that surfaces new use cases, accelerates adoption, and builds a strong pipeline of advocates, speakers, and referenceable customers that directly support sales and marketing.Created and scaled the UiPath AI25 Awards as a flagship platform to capture real enterprise adoption of agentic automation, elevate executive voices, and shape the category narrative.In parallel, leveraged automation and AI to produce high-quality customer storytelling at scale, delivering a wide range of high-impact advocacy assets including customer videos, case studies, blogs, analyst references, press and media placements, keynote and event speakers, and sales-ready customer proof points. These assets fuel category creation, digital campaigns, sales plays, and account-based marketing, while strengthening analyst relations and giving the field compelling, credible stories tied to real business outcomes.
EDUCATION
San Francisco State University
Credential, Social Science
San Francisco State University
BA, History
SKILLS
ABOUT ANDREW SEVILLIA
Andrew Sevillia is a customer advocacy and marketing leader with 18 years of experience building high-impact programs that amplify customer voices, accelerate pipeline, and strengthen brand trust for global high-tech companies.At UiPath, he leads customer marketing and advocacy programs that transform customer success into business growth, turning real-world outcomes into evidence-based stories, video testimonials, and executive engagement opportunities that inspire trust and drive revenue. His work fuels awareness, deepens relationships, and helps global sales teams connect customer impact to business value.Previously, Andrew built and scaled award-winning advocacy programs at Sage Intacct, NetSuite, Juniper Networks, and Planful, leading initiatives that delivered measurable growth in customer engagement, review volume, and marketing-sourced pipeline. He has orchestrated hundreds of case studies, speaker sessions, and video stories that showcase customer innovation and elevate enterprise brands.His core expertise spans customer advocacy strategy, reference and evidence programs, storytelling, lifecycle marketing, community building, and cross-functional leadership. Andrew is recognized as a 4× Top 100 CMA Strategist and serves on the UserEvidence Advisory Board and Captivate Collective CMA Exchange Vision Board, helping advance best practices for customer-led growth across the industry.Passionate about empowering customers to tell their stories and driving programs that connect marketing, sales, and customer success, Andrew brings a proven ability to translate strategy into execution and impact into measurable business results.
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