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Alexander Serna

Head of NA Direct Specialist Sales, Analytics

Role
Head of North American Direct Specialist Sales, Analytics at Oracle
Location
Boca Raton, FL, US
LinkedIn followers
500 followers
OtherView LinkedIn profile

About Alexander Serna

Enterprise SaaS sales leader with 15+ years driving ARR growth, building high-performance teams, and scaling revenue in global technology organizations, including Oracle (NetSuite).Proven in enterprise GTM strategy, pipeline governance, forecast accuracy, and cross-functional alignment with Product, Marketing, Customer Success, and Finance. Expertise spans ERP, Analytics, EPM, Integration Platforms (iPaaS), BI, CRM, and cloud applications.Track record of closing multi-million-dollar enterprise deals, launching new product categories, and developing President’s Club level sales talent. Trained in MEDDPIC, Challenger, Miller Heiman, and Sandler methodologies.Trained in MEDDPIC, Challenger, Miller Heiman, and Sandler, I focus on building scalable revenue engines, developing elite sales talent, and delivering sustainable ARR growth.

Experience

  1. Head of North American Direct Specialist Sales, Analytics

    Oracle

    May 2024 — Present

    North American New Business Leader for Analytics; NetSuite Analytics Warehouse (Oracle Autonomous Data Warehouse and Oracle Analytics Cloud), NetSuite Integration Platform (Oracle Integration Cloud), and NetSuite Enterprise Performance Management (Oracle EPM)• Go-to-market responsibility for the launch of NetSuite Integration Platform (OIC).• Cross functional leadership with Customer Success, Product Management, Product Marketing, and Solution Consulting.• 51% YoY growth Q2 FY 26\'• 44% YoY growth Q1 FY 26\'• 85% YoY growth FY 25\'

Skills

  • Sales
  • Leadership
  • Enterprise Software
  • Sales Management
  • Software as a Service (Saas)
  • Business Development
  • Executive Management
  • Solution Selling
  • Business Planning
  • Operations Management
  • Saas
  • P&L Management
  • Customer Relationship Management (Crm)
  • Partner Management
  • Crm
  • Channel Partners
  • Management
  • Team Building
  • Contract Negotiation
  • Selling
  • Start-Ups
  • Marketing Strategy
  • Software Sales
  • Key Account Management
  • Strategic Partnerships
  • Go-to-Market Strategy
  • Sales Process
  • Training
  • New Business Development
  • Product Marketing
  • Salesforce.com
  • Sales Presentations
  • Complex Sales
  • Cold Calling
  • Managed Services
  • Team Leadership
  • B2b
  • Sales Operations
  • Professional Services
  • International Sales

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Alexander Serna — Head of North American Direct Specialist Sales, Analytics at Oracle in Boca Raton, FL, US | Unifers