Aseem K.
Digital Marketing Specialist @Sporting Life Group
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WORK HISTORY
Digital Marketing Specialist @Sporting Life Group
Toronto, ON, CA
Manage paid media execution for Golf Town, Sporting Life, and Team Town Sports across Google Ads, Meta Ads, and affiliate channels. • Deliver weekly performance insights and YOY reporting to senior leadership. • Optimize campaigns to improve ROAS, CPA, and new customer acquisition. • Collaborate with eCommerce, content, SEO, and design teams to support integrated GTM strategies.
EDUCATION
Vanier College
Computerized Financial Management
CHANDIGARH UNIVERSITY
Bachelor of Commerce - BCom (Honours in E- Commerce)
ABOUT ASEEM K.
I’m a Digital Marketing Specialist focused on driving revenue, reach, and real business impact through full-funnel paid media strategies. I currently support three retail banners( Golf Town, Sporting Life, and Team Town Sports) at Sporting Life Group, managing performance marketing across Meta, Google, TikTok, and Affiliate channels.My work spans campaign strategy, audience testing, creative iteration, and weekly analytics reporting for leadership—translating data into decisions that move the needle. I thrive in fast-paced environments, love solving performance puzzles, and bring a mix of analytical thinking + creative instinct to every project.I’ve also supported agencies and SMBs with Google Ads optimization during my time at Google, helping businesses scale efficiently while navigating shifting ad ecosystems.If you’re in the retail, DTC, or eCommerce space and looking to connect with someone who blends strategy, execution, and cross-functional collaboration—let’s connect.
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