Alexandra Schiekofer

WORK HISTORY

EDUCATION

ABOUT ALEXANDRA SCHIEKOFER

Hands-on B2B SaaS & HR Tech Marketing Strategist with extensive experience in Product and Content Marketing I specialise in demystifying complex technology and translating it into clear, engaging materials that drive understanding, sales enablement and pipeline growth — from sales collateral and customer communications to explanatory videos and thought-leadership content. Drawing on a foundation in PR and corporate communications, I combine strategic insight with the ability to create and repurpose high-impact content across channels, even in lean start-up and scale-up environments. Key strengths and achievements: Hands-on content innovation – Leveraging AI to increase efficiency in content production without losing the personal touch; designing modular content systems (sales decks, multi-channel campaigns) to maximise impact; managing cross-functional projects such as success-story generation, customer newsletters and help-centre content. International team leadership – Headed an EMEA content services team, coaching young content marketers on efficiency, planning and brand voice while coordinating efforts across regions. Driving measurable outcomes – Successfully set up a conversion-optimised B2B SaaS product website — from SEO-rich feature and industry pages to solution-oriented messaging and tailored demo-request pages for each product segment. Deep HR Tech expertise – Several years of experience in HR Tech on an international level, working in start-up and scale-up environments. What drives me I’m passionate about shaping content strategies and product marketing initiatives that drive both customer engagement and demand generation. I enjoy collaborating with cross-functional teams to translate complex products into clear, customer-centric narratives and assets that support adoption as well as pipeline growth. Guided by data and a focus on measurable business impact, I strive to design marketing programmes that deliver tangible results while maintaining creativity and authenticity. I’m always keen to exchange ideas on innovative approaches to content, product marketing and customer engagement.