Aleassa Schambers

About Aleassa Schambers

GTM & Growth Operator | Brand Builder | Pipeline, Velocity, Sales/RevenueI turn CEO/Board priorities into operating cadence and measurable growth. I’m a marketing leader who builds brands, scales GTM, and aligns tightly with Sales/RevOps to repeatedly deliver revenue.Selected Impact:• ARR growth: Scaled SaaS revenue from $24M to $35M in 12 months by aligning brand, demand, and enablement to sales capacity.• Pipeline engine: Drove +45% YoY leads and 4× pipeline coverage; improved stage conversion and shortened cycles.• Efficiency: Installed attribution + ROI guardrails; integrated programs that lifted website traffic +304% with better funnel conversion.• Scale & exit readiness: Rebuilt GTM to grow a legacy brand to ~$50M and acquisition readiness.• Change leadership: Led communications across 10+ acquisitions and multiple rebrands while protecting revenue and customer trust.Where I plug in• GTM & RevOps: Funnel architecture, marketing-sourced pipeline targets, stage conversion, SLAs with Sales, ABM/demand programs, performance dashboards.• Brand & Positioning: Category POV, message architecture, proof libraries, launches/repositioning.• Sales Enablement: Talk tracks, objection handling, deal reviews, pricing/packaging guardrails.• Change / M&A Comms: Day-1/Day-100 plans, stakeholder mapping, exec/employee/customer alignment.• Analyst & Reputation: Third-party credibility that unblocks enterprise procurement.How I workPlayer-coach. Independent and candid. Test and scale. Clear priorities. Repeatable operating systems the team can run and grow.Roles I fitChief Marketing Officer • Head/VP of Marketing • GTM/Revenue Leader (with strong brand & comms depth).Open to board/advisory work where a GTM lens adds value.

Experience

1. Chief Growth Officer

   Tessitura

   Jan 2026 — Present

   As Chief Growth Officer at Tessitura, a SaaS-driven technology organization powering arts and cultural institutions worldwide, I\'m leading the team\'s next phase of expansion which includes go-to-market strategy across brand, demand, sales, and partnerships. We\'re focused on creating clarity, building scale, and driving sustainable growth.

Education

• University of Michigan

  BA, Communications

Skills

• Digital Strategy
• Newsletters
• Press Releases
• Blogging
• Lead Generation
• Sales
• Marketing Management
• Online Advertising
• Social Media Marketing
• Corporate Communications
• Competitive Analysis
• Creative Direction
• Speech Writing
• Thought Leadership
• Social Media
• Analyst Relations
• Demand Generation
• Marketing Communications
• Marketing
• B2b
• Direct Marketing
• Product Marketing
• Brand Awareness
• Online Marketing
• Market Planning
• Strategic Partnerships
• Strategic Communications
• B2b Marketing
• Brand Development
• Market Research
• Management
• Integrated Marketing
• Program Management
• Communications Strategy
• Brand Management
• Content Strategy
• Writing
• Marketing Strategy
• Trade Shows
• Leadership