Amanda Schafer

About Amanda Schafer

With a robust career honing global channel marketing strategies, my expertise lies in fostering lead-generating initiatives and nurturing long-term partner relationships at One Identity. Aligned with our mission to empower partner ecosystems, I bring a diverse perspective to our collaborative efforts, ensuring that our marketing programs resonate with our partners’ goals and drive mutual success.In my current role, I manage substantial channel budgets and execute marketing programs that enhance partner engagement and performance. My approach is data-driven, focusing on ROI and continuous improvement. At One Identity, I\'ve solidified partnerships and co-organized major events like One Identity UNITE, leveraging my interpersonal skills and proficiency in languages to build a globally coherent channel strategy.

Experience

1. Sr Channel Marketing Manager (North America)

   One Identity

   Mar 2025 — Present

   Responsible for driving lead-generating channel marketing initiatives with One Identity partners- Build relationships and collaborate within the One Identity partner ecosystem and sales, product, and marketing groups, both internally and externally- Plan, execute, and track allocated channel budgets ($500k+ annually)- Track program performance with a data-driven approach to analyzing success and ROI- Support the Partner Advisory Council- Co-organizer of The One Identity UNITE conference.

Education

• The University of Texas at Austin – Center for Professional Education (CPE)

  Medical Interpretation Certification (Spanish/English), Language Interpretation and Translation

  2018 — 2018

• University of Wisconsin-Milwaukee

  Bachelor of Science (B.S.), Double Major: Linguistics, Spanish

  2012

• Universidade de Vigo

  Exchange Program, Language Interpretation and Translation

  2011 — 2011