Asanka Fernando
Chief Executive Officer @medeg GmbH
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WORK HISTORY
Chief Executive Officer @medeg GmbH
Neuss, DE
EDUCATION
Sri Lanka Institute of Advance Technical Education
Higher National Diploma in Management, Marketing/Marketing Management, General
CIM | The Chartered Institute of Marketing
Post graduate diploma in marketing CIM, Business Administration and Management, General
University of Wales, Cardiff
Master of Buiness Administration, Business Administration and Management, General
University of Sunderland
Bachelor of Arts (B.A.), Business Management
ABOUT ASANKA FERNANDO
Accomplished sales leader focused on medical device, medical and laboratory consumables, diabetes,oncology and Hematology.Thorough knowledge of business process re-engineering, health and diagnostics. Work effectively with clients/customers in managing relationships and communicating business solutions.Adept at facilitating meeting discussions, leading presentations to conference groups ranging from medical device professionals, Members of colleges.Proficient at developing strong medical device sales and client relationships.Excellent sales reputation for being resourceful, focused, driven, motivated with optimum balance of experience, knowledge, tenacity and business insight.AccomplishmentsConsistently exceed sales targets for medical devices and consumables Sustained 10% to 15% an average annual realistic sales growth for last five consecutive years through introducing innovative sales and marketing techniques.Led a low performing sales team to become the only one in the division to exceed last financial year sales objectives. Activating and implementing iLED-based fluorescence microscopy funded by FIND (Foundation for Innovative Diagnostics) endorsed by WHO partnered with Carl Zeiss Micro Imaging GmbH/Germany. Introduction of Molecular line probe assays for rapid screening of patients at risk of multidrug-resistant tuberculosis (MDR-TB) from Hain Life science / Germany. Winning haematocrit centrifuges tender for consecutive 3 years selling more than 600 units to public sector for eradicate Dengue in Sri Lanka.Specialties: Marketing, Presentation Skills Leadership, Positive Energy Team Building, Motivation, Sales Skills Training, Development, Creativity
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