Asaf Mazar
Behavioral Scientist | Quantitative Researcher
- Role
- Senior Behavioral Scientist at Catalyst Behavioral Sciences
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Asaf Mazar
Behavioral data scientist and quantitative researcher. I combine expertise in human behavior with advanced quantitative methods to make products that stick. To understand what makes people tick, I draw on a broad toolbox, including A/B tests, machine learning, geospatial analyses, causal inference, and surveys. In recent work, I developed methods that use generative AI for personalized experimentation at scale, as well as work with Oura Ring at the intersection of behavioral science and data science. Covered broadly in popular media (CNN, Forbes, Time, Washington Post) and authored a popular book on habit science (+10k copies sold).
Experience
Senior Behavioral Scientist
Jan 2020 — Present · Los Angeles, CA, US
Designed and analyzed nationally-representative studies (funding amount:>$1M) to boost enrollment and retention in a nationwide CDC health program. • Analyzed global consumer data, built segmentation models to shape international marketing campaigns by Fortune 100 companies. • Served as a survey expert consultant in litigation.
Education
Ben-Gurion University of the Negev
Bachelor of Arts - BA (magna cum laude), Psychology and Literature
2013 — 2016
University of Southern California
Doctor of Philosophy - PhD, Social Psychology
2017 — 2022
University of Southern California
Master of Arts - MA, Psychology
2017 — 2019
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