Asaf Goldberg

About Asaf Goldberg

Principal Product Manager at Amazon with 4 years leading real estate technology products and 13+ years total experience spanning architecture, municipal infrastructure, and product management.At Amazon, I build enterprise platforms that optimize real estate operations at scale. Recent work includes launching capacity planning solutions, managing strategic technology partnerships, and establishing company-wide standards that drive measurable business impact.My background as a licensed architect gives me unique insight into how technology can transform physical operations, from building design to facility management to strategic planning. Combined with my HEC Paris MBA, I bring both domain expertise and strategic thinking to complex product challenges.Core capabilities:• 0-to-1 product development for enterprise B2B platforms• Strategic partnership management and vendor relationships • Cross-functional leadership across engineering, operations, and finance• Data-driven decision tools and analytics platforms• Real estate technology, PropTech, and construction innovationI\'m passionate about building products that solve complex operational problems at scale. Always interested in connecting with others working on infrastructure, PropTech, or enterprise platform products.

Experience

1. Principal Product Manager, Global Realty Tech

   Amazon

   Apr 2025 — Present · Seattle, WA, US

   Leading product strategy for enterprise real estate technology platforms serving facilities globally, managing portfolio that impacts billions in capital deployment• Launched capacity planning and flexible building design platform projected to deliver significant Capex savings while reducing design timelines by 21% and site selection phases by 17%• Driving adoption of flexible, reusable building solutions across multiple business units, transforming traditional development approaches to enable faster response to dynamic capacity demands• Leading strategic workshops with cross-functional teams across global locations to align on product vision and roadmap for multi-million dollar platform investments• Managing engineering teams and partnering with operations, finance, and real estate stakeholders to deliver enterprise-grade decision-support tools

Education

• Bezalel Academy of Art and Design

  Bachelor of Architecture (B.Arch.)

  2008 — 2013

• HEC Paris

  Master of Business Administration - MBA

  2018 — 2020

• SCI-Arc

  Student exchange

  2012 — 2013

Skills

• Photoshop
• Autocad
• Sketchup
• Illustrator
• Architectural Design
• Rhino
• Architectures
• Concept Design
• Sustainable Design
• Model Making
• Interior Design
• Autocad Architecture
• Architecture
• Design Research
• Revit
• Urban Design
• Adobe Photoshop