Asad I.
Ai Product Lead (Personalisation Platforms) @Virgin Media O2
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WORK HISTORY
Ai Product Lead (Personalisation Platforms) @Virgin Media O2
Redesigned the operating model to dedicate team time to personalisation, enabling multiple personalised journeys in 2025. This fueled personalised pricing experiments, directly increasing revenue retention.
EDUCATION
Magadh University
Bachelor of Engineering (B.E.), Computer Engineering
Newcastle University
Master of Science, Management Information Systems, General
Maulana Azad College of Engineering and Technology,Patna
Bachelor of Engineering, Computer Engineering
Newcastle University
M.Sc., E-Business and Information Systems
SKILLS
ABOUT ASAD I.
An AI/Data product leader with 15+ years’ experience across growth, marketing and technology, including 6+ years specialising in AI and data products. I define and deliver visions for mission-critical AI pillars such as personalisation, align senior stakeholders around clear outcomes, and guide cross-functional teams to ship scalable, value-creating solutions. I’m recognised for customer-centric experimentation and data-led decision making that drive year-on-year improvements in revenue retention and customer experience. My journey started in India, where a fascination with computers from the age of 9 led me to a Computer Engineering degree (2007) and then to the UK in 2008 for an MSc in E-Business and Information Systems. After 9 years leading digital marketing and SEO teams, I pivoted into AI and product management, and since 2022 at Virgin Media O2 I’ve been transforming complex data into impactful AI solutions for customers and operations. Outside of work, I’m a devoted family man, keen cricket player and enthusiastic, if still improving, golfer.
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