Asad Abid

About Asad Abid

I’m a creative entrepreneur, producer, and marketing consultant passionate about building narratives that move people and markets alike.Over the past decade, I’ve led TheVibe Studios, shaping it into a leading lifestyle content house and production company from India impacting culture producing acclaimed campaigns and original IPs across automotive, food, travel, sports, and adventure. From orchestrating expeditions across geographies to crafting AI-powered storytelling for global brands, my work blends scale with soul uniting, creative culture and commerce.I’m now expanding my focus as a consultant and intrapreneur, helping organisations build new content verticals, launch creative divisions, and scale storytelling ecosystems that resonate in today’s attention economy. My experience spans film, branded content, and marketing strategy across multiple geographies enabling me to bridge creative vision with business impact.At the intersection of technology and creativity, I’m driven to redefine how brands tell their stories, through immersive experiences, intelligent media, and culturally tuned ideas.Focus Areas:Content Strategy · AI x Creativity · Brand Storytelling · OTT series & Film IPs · Experiential Marketing · Automotive & Adventure Campaigns · New Media Consulting

Experience

1. Executive Producer

   The Vibe Studios

   Sep 2025 — Present · Bengaluru, IN

   Client: William Penn (Sheaffer Global)Produced by: TheVibe StudiosRole: Executive Producer & ShowrunnerWe produced Sheaffer – Expressions, a vibrant new-age brand campaign for William Penn, celebrating individuality and self-expression through the iconic Sheaffer pens.The brief “Express Yourself. Own Your Identity.” — became the creative anchor of the campaign. Our team at TheVibe Studios conceptualized and executed the film in record turnaround time, blending cinematic storytelling with bold design and expressive visual language.The launch film, Expressions by Sheaffer, transformed monochrome worlds into bursts of color symbolizing how creativity brings life and meaning to everyday moments. The campaign extended across digital and retail, positioning Sheaffer as a partner for a generation that defines itself by how it creates, writes, and expresses. Concept, film, and production by TheVibe Studios.{Branded Content · Creative Direction · Advertising Film · Lifestyle Campaign · Visual Storytelling · Fast Turnaround Production · TheVibe Studios · William Penn · Sheaffer}

Education

• Loyola College - Chennai

  B.Com 2004, Commerce

  2004 — 2007

• Symbiosis Institute of Media and Communication

  Master of Arts (M.A.), Audio/ Visual Production

  2008 — 2010

Skills

• Content Management
• Video Editing
• Digital Marketing
• Digital Media
• Corporate Communications
• Marketing Communications
• Film
• Video Production
• Social Media Marketing
• Editing
• Content Development
• Final Cut Pro
• Journalism
• Broadcast
• Creative Strategy
• New Media
• Content Strategy
• Video
• Marketing Strategy
• Management
• Digital Strategy
• Post Production
• Television
• Producing
• Media Relations
• Film Production
• Advertising
• Media Production
• Broadcasting
• Storytelling