Asad Ali
- Role
- Principal Consultant Director at Fractal
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Asad Ali
Data Science Leader with 15+ years of experience shaping strategic decisions for Fortune…
Experience
Principal Consultant Director
Jan 2020 — Present
Leading data science and analytics initiatives with Fortune 100 organizations in Technology and Financial ServicesManaging global team of data scientists, analysts, behavioral researchers and project managersProduct owner: AIDE (patented digital friction detection solution), CALLEX (voice of customer analytics solution)Key Outcomes:• Helped a global tech organization decode customer behaviors on their retail website. Developed machine learning and advanced analytics solutions to segment 500M visitors and pinpoint friction points, generating 50+ A/B test hypotheses• Spearheaded the design and construction of a robust Natural Language Processing (NLP) Pipeline, incorporating complex techniques such as BERT Q&A, Affinity Clustering, and Sentence Transformers, to deliver automated unsupervised granular theme discovery from complaint transcripts, dramatically enhancing the customer experience• Designed multi-arm, personalized experiments to drive a 20% increase in user engagement for a professional development app by contacting users at the right time with individually personalized notifications identified using machine learning
Skills
- Vba
- Statistics
- Algorithms
- Quantitative Analytics
- Analytics
- R
- C++
- Big Data
- Visual Basic for Applications (Vba)
- Linear Regression
- Assembly Language
- Predictive Modeling
- Statistical Modeling
- Sas
- Logistic Regression
- Sas Programming
- Business Analytics
- Cart
- Powerpoint
- Segmentation
- Data Analysis
- Data Mining
- Time Series Analysis
- Customer Analysis
- Weka
- Risk Analytics
- Machine Learning
- Matlab
- Project Management
- Predictive Analytics
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.