Asa Potter

About Asa Potter

View my portfolio at: asapotter.comVersatile and seasoned creative professional with a proven track record of executing on-strategy, conceptual marketing initiatives across multiple touch points. A hands-on team leader from ideation and tactical planning to project completion with an eye on results.I partner with my clients to develop impactful, multi-channel designs and advertising that resonates with the consumer through measurable results. Some initiatives I\'ve led involved:• Designing corporate branding, mobile UX designs, advertising campaigns, developing POP concepts, website design, magazine ad design, B2B marketing collateral and packaging design • Managing budgets, defining project scope, client pitches, photo art direction. set design/ concepting, and process refinement. Specialties:Print and interactive art direction | Video and Animation | UX and UI design | branding and corporate identity | packaging design | photography direction | POP design | Mobile app design |

Experience

1. Sr Creative Director

   At Home Group Inc.

   Apr 2023 — Present

   As Senior Creative Director for At Home, I lead a talented creative team for our internal agency that drives the brand’s visual identity and storytelling across all retail marketing channels. I oversee the development of omni-channel marketing materials, including digital, in-store, social media, video, paid and owned media. In addition, I manage the creative operations of our in-house photo studio, ensuring high-quality content creation that supports our campaigns and brand positioning. My role is centered on fostering collaboration across teams, maintaining consistency in brand messaging, and delivering innovative, customer-focused creative solutions that enhance engagement and drive business growth. Passionate about combining creativity with strategic insights to deliver impactful results.

Education

• Texas State University

  BFA, Communication Design

  2000 — 2005

Skills

• Illustration
• Art Direction
• Copywriting
• Web Design
• Advertising
• Packaging
• Typography
• Interaction Design
• Graphics
• Corporate Branding
• Graphic Design
• Branding & Identity
• Marketing
• Adobe Creative Suite
• Logo Design
• Corporate Identity