Asa K.

Experience

1. Product Researcher

   Fi

   Jan 2024 — Present · New York, NY, US

   Fi’s founding and sole product and UI/UX researcher - designing, conducting, and analyzing all research initiatives to drive product development and UX improvements across the company.Product ResearchConducted 30+ product research studies, interviewed 200+ customers, and analyzed survey data from 2,500+ respondents, identifying customer preferences, pain points, and behavioral trends that directly influenced the design of new features and updates.Developed an AI-powered research bot to store, synthesize, and centralize research findings, enabling all Fi employees to efficientlyquery and access the company\'s knowledge base.Leveraged research insights to support the executive team in defining Fi’s 2024 and 2025 product roadmap and KPIs.Conducted comprehensive competitive analysis to benchmark Fi’s products against industry standards, including performingdetailed product and app teardowns of GPS dog products to uncover key features, design patterns, and areas for differentiation.Championed customer-centric decision making by presenting findings across engineering, marketing, design, and product teams.UI/UX ResearchLed 100+ asynchronous and live user tests on design wireframes to evaluate usability, identify pain points, and deliver actionable recommendations, directly contributing to the creation of a revamped app, a redesigned company website, e-commerce gifting flows, and veterinary management tools.Partnered with product managers and product designers to iterate on user flows, wireframes, and prototypes, ensuring alignment with user needs and business goals through continuous feedback and testing.

Education

• University of Oxford

  History

• Stanford University

  Master of Science - MS, Computer Science

• Stanford University

  Bachelor of Arts - BA, History