Ankit Sutariya
Lifecycle Marketing & Marketing Automation | Ex-Vodafone Idea (National Marketing Mavericks Award) | Building customer-triggered growth engines | IIM Kashipur ’15 | Open to Lifecycle / CRM / Growth Marketing roles
- Role
- Marketing Advisor at Ev Blue
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ankit Sutariya
I design lifecycle journeys that turn customer signals into revenue - without the CAC tax.At Vodafone Idea, I led lifecycle marketing for International Roaming and Postpaid across the Gujarat circle. The standout project: Smart IR Automation, a signal-triggered, multi-channel lifecycle engine that converted real-time network data into automated SMS, WhatsApp, and in-app journeys. It generated INR 2.5 to 7.5 Mn per month in incremental revenue at zero customer acquisition cost, lifted IR pack penetration from under 2% to over 3%, and scaled from a single-airport pilot to national adoption by Corporate IT as a replicable lifecycle template. The work won the National Marketing Mavericks Award FY23-24, recognized by the CMO at the national marketing forum.Before telecom, 5+ years of frontline BFSI experience at ICICI Bank, IndusInd Bank, and Tata Capital - selling investment products to retail, HNI, and NRI customers. That foundation built deep fluency in customer financial-decision triggers, onboarding journeys, segmentation, and cross-sell mechanics. It\'s the reason I think about lifecycle marketing as customer psychology first, automation tooling second.Today, I work at the intersection of:→ Lifecycle journey design and orchestration→ Marketing automation (MoEngage, WebEngage, CleverTap - working knowledge)→ Behavioural segmentation and personalisation→ Multi-channel campaign execution (Email, SMS, WhatsApp, Push, In-app)→ A/B testing and experimentation→ Funnel analytics and retention metrics (Tableau, Looker Studio, GA4, SQL)→ Cross-functional leadership across Marketing, Product, Engineering, and ITCurrently advising EV Blue (an early-stage EV logistics startup) on GTM and customer discovery, alongside exploring full-time Lifecycle / CRM / Retention Marketing Manager roles in Bangalore, Pune, and Mumbai.If you are building a lifecycle program where the customer journey is the product - let\'s talk.Reach me: a••••••••@gmail.com
Experience
Marketing Advisor
Oct 2024 — Present · Bangalore Urban, IN
Advising the founding team of an early-stage EV logistics venture on go-to-market strategy, ICP definition, lifecycle messaging frameworks, and early customer engagement architecture for SMB fleet operators. Conducted 20+ customer discovery interviews with fleet operators and logistics decision-makers to validate ICP, refine value propositions, and design the early-stage customer journey and onboarding narrative. Supporting the founder on investor narrative framing, competitive landscape analysis, segmentation logic, and early sales/marketing collateral development. Focus areas: GTM strategy, customer discovery, ICP refinement, positioning, lifecycle communication design.
Education
Gujarat University
Bachelor of Pharmacy (B.Pharm.), Pharmacy
Indian Institute of Management Kashipur
Master of Business Administration - MBA, Marketing/Marketing Management, General
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