Arzoo Singh
Marketing Strategist | Digital Marketing | Economist | AI and ML enthusiast
- Role
- Marketing Strategist at INTERCERT INC
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
Experience
Marketing Strategist
Jul 2023 — Present · Bengaluru, IN
Conduct primary and secondary research to gather data and insights about the market, customer behaviour, and industry trends. Present research reports and recommendations to inform strategic decision-making. Develop and execute brand-building strategies to enhance brand awareness and perception. Coordinate and oversee the creation of high-quality and engaging content, including articles, videos, infographics, etc. Analyse data to gain insights into customer behaviour and make data-driven marketing decisions. Facilitate effective communication and collaboration within the marketing team and with other departments. Conduct thorough research and analysis of the industry landscape, including market trends and competitor activities. Identify opportunities for growth and potential threats from competitors. Design and implement lead generation strategies to attract potential customers. Develop lead nurturing programs to guide prospects through the sales funnel. Develop and implement SEO strategies to improve organic search rankings and website visibility. Plan and execute email marketing campaigns to engage subscribers and drive conversions. Coordinate with relevant team members to ensure successful execution of the action plan.
Education
Jyoti Nivas College Autonomous, Bangalore
Bachelor's degree
Mt. Carmel College Bengaluru
Masters of Arts in Economics
Coursera
Data Analyst
St. Karen's High School
Matriculation
St. Karen's High School
12th
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