Arzoo Malik
Optimization Engineer 🎯 | A/B Testing & CRO 📊 | Personalization & Experimentation Expert 🚀 | Frontend Dev (HTML, CSS, JS, jQuery) | Convert | Optimizely | Adobe Target | Kameleoon | 🌐 VWO | 4+ Years Experience
- Role
- Web Testing and Personalization Frontend Developer at Zoom
- Location
- Faridabad, HR, IN
- LinkedIn followers
- 500 followers
About Arzoo Malik
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Experience
Web Testing and Personalization Frontend Developer
Nov 2023 — Present · Bengaluru, IN
Leveraged advanced JavaScript and modern web technologies to craft responsive and interactive user experiences on the client-side of web applications.2. Worked on the Zoom product itself, developing A/B tests based on specific requirements to optimize user engagement and product functionality.3. Participated in monthly sprint planning, documenting release notes, and ensuring alignment with project timelines and objectives.4. Assessed data availability and connectivity, set up requirements and strategies for necessary data integration, and integrated test code with the Optimizely tool.5. Established technical processes for setting up testing campaigns, tactical processes for collaborating with engineering and product teams on various tests, and overarching strategic processes including prioritization and business goal setting.6. Continuously learned and applied Conversion Rate Optimization (CRO) techniques and data-driven methodologies to analyse A/B test data effectively.7. Managed all documentation for live tests on the website, ensuring comprehensive records and clear communication across teams.
Education
J.C. Bose University of Science and Technology, YMCA
Bachelor of Technology - BTech, Computer Science
2017 — 2021
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, IT and System Management
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