Aryu Rao

Product & Consulting | Vice President @Arthakram

Role
Vice President at Arthakram
Location
Hyderabad, TG, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Aryu Rao

Hi, I am Aryu.Things move when I am in the room.Across every field I have touched, I carry a network that runs deep and the only reason it works is because the people in it know I will show up. Every single time.I find the gap between what is working and what is pretending to work.My gut is good but I back it with data before I moveI take existing structure and add my own nuance because a good idea with a lacking foundation falls apartI proved this once looking at the biofuel industry. The entire top 10 bleeding money. The reason had nothing to do with funding. Vendors were diverting used cooking oil to cattle feed better deal, carcinogens back in the food chain, procurement companies left dry. Fix was simple. Bring FSSAI in, map the vendors, close the hole. Nobody was saying this out loud. I just looked closely enough.That is how I work. On everything.I operate across more than one world.Markets, consumer behaviour, supply chains, procurementProduct strategy and how a product lives and diesI enjoy meeting people who are going somewhere. Reach out if you want to talk product, markets, supply chains, or just think something through out loud.

Experience

  1. Vice President

    Arthakram

    Aug 2025 — Present · Sonipat, IN

    As VP, I guide how we communicate, who we partner with, and what we actually deliver. Every engagement we take on goes through me, and I make sure it means something before it moves forward.One example that stands out is Apollo MedSkills. I saw the value in the partnership before anyone else did, initiated the conversation, and led the engagement end to end — website audit, SEO, multi-channel campaigns across North India, performance dashboards and competitive positioning. The results followed.Alongside that I have been advising on India\'s E20 biofuel supply chain end to end UCO procurement analysis, feasibility of modular production plants across North India, cost optimisation models and regulatory mapping. The kind of work where one wrong assumption breaks the whole chain.Currently we are setting our eyes on the MedTech industry mapping the space, finding where the gaps are and figuring out how we can add something that actually moves the needle around.

Education

  • Newton School of Technology

    Bachelor of Technology - BTech

  • Sherwood Public School

    PCM

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Aryu Rao — Vice President at Arthakram in Hyderabad, TG, IN | Unifers