Aryn Cowan
Aspiring Social Media Marketing Professional | Deeply Motivated and Disciplined | Business Marketing Student at High Point University
- Role
- Social Media Manager at Hype At High Point University
- Location
- High Point, NC, US
- LinkedIn followers
- 500 followers
About Aryn Cowan
I\'m a second-year marketing major at High Point University with double minors in…
Experience
Social Media Manager
Aug 2024 — Present · High Point, NC, US
As a Social Media Manager, I excel at developing comprehensive strategies to enhance brand presence, drive engagement, and achieve business goals such as increased brand awareness, website traffic, and lead generation. By staying ahead of industry trends and understanding audience behaviors, I create tailored content that resonates. My expertise includes designing and curating high-quality multimedia content, maintaining a strategic content calendar, and collaborating with creative teams to ensure impactful messaging. At Stock & Grain, I had the opportunity to work on creating TikTok and Instagram flyers that effectively captured the brand’s voice and engaged followers. I manage platforms like Instagram, Facebook, LinkedIn, TikTok, and more, scheduling posts, engaging with followers, and monitoring daily activity to build vibrant online communities. Using analytics tools, I track campaign performance, analyze data to identify opportunities, and report findings to stakeholders. Additionally, I plan and execute social media advertising campaigns, optimize budgets, and foster partnerships with influencers. Whether mitigating PR issues, experimenting with new formats, or aligning efforts across departments, I bring creativity, strategic thinking, and proficiency in tools like Canva, Adobe Creative Suite, and Google Analytics to deliver meaningful results.
Education
High Point University
B.S.B.A
2022 — 2026
The Siena School
High School Diploma
2018 — 2022
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