Aryik Gupta
Account Management @ Dentsu | Building Brands I Creative Marketing I ex-FCB Kinnect
- Role
- Account Executive (Brand Services) at dentsu
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Aryik Gupta
A dynamic and results-oriented professional with diverse skill sets, dedicated to driving…
Experience
Account Executive (Brand Services)
Jul 2024 — Present · Gurugram, IN
Serving as the main point of contact for the client and managing the end-to-end mandate and expectations for Catch Spices (DS Group) and New Holland (CNH Industrial).• Acting as a brand custodian: Primarily responsible for client relationship management and creative development for marketing communications in alignment with client briefs.• Engaged in day-to-day operations on accounts that involved cross-functional collaboration, strategic planning, and managing deliverables for the brands. • Planned & executed comprehensive product packaging strategies for Catch Spices, leading New Product Development (NPD) initiatives. Worked closely with the cross-functional teams to develop differentiated product variants & SKUs that align with category standards and drive market distinction. • Worked collaboratively with Creative and Strategy teams to develop and implement marketing initiatives that strengthened the brand in key markets, resulting in improved client satisfaction.• Involved in the end-to-end design and execution of strategic campaigns, including concept ideation, content creation, and go-to-market strategy.
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