Aryan Gautam
Founder @Trigamassociates | Marketing Strategist | Helping Brands Scale Through Innovative Campaigns |Bangalorefoodiee(200k+) | CSE Grad
- Role
- Chief Marketing Officer at Chelvies Coffee
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aryan Gautam
Eight years ago I started documenting Bangalore\'s restaurants as @bangalorefoodiee…
Experience
Chief Marketing Officer
Aug 2024 — Present · IN
Chief Marketing Officer | Chelvies CoffeeAt Chelvies Coffee, I spearheaded the brand’s transformation from a café concept into a full-fledged specialty coffee roastery. My role involved not just marketing, but strategic brand repositioning, business expansion, and creating long-term value in the competitive coffee market.Key Highlights:Brand Transformation: Successfully transitioned Chelvies Coffee from a café model to a roaster-led premium coffee brand.Market Positioning: Built Chelvies identity around quality sourcing, roasting expertise, and lifestyle branding to appeal to India’s new-age coffee community.Go-to-Market Strategy: Designed and executed 360° marketing campaigns including digital, influencer, PR, and B2B outreach.Retail & B2B Growth: Opened new channels by expanding into roaster-driven retail and wholesale coffee supply.Product Launches: Led campaigns for new blends, single origins, and packaged products that positioned Chelvies as a trusted specialty coffee name.My focus was not only to market the brand but to redefine its future shaping Chelvies Coffee into a roaster-driven, scalable business that blends passion with performance.
Education
Nitte Meenakshi Institute of Technology
Bachelor of Engineering - BE, Computer Science
Macro Vision Academy, Burhanpur
Higher Secondary Education
2015 — 2016
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