Aryan Chaudhary
Versatile Business Strategist | Strategy and Business Development @ Exly | Ex-Intern Zomato, Delhivery, Adani, Reliance
- Role
- Head of Strategy at Coptown
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aryan Chaudhary
Currently navigating the dynamic world of startups as a Strategy and GTM Associate at…
Experience
Head of Strategy
Jan 2024 — Present
Co-founded CopTown, a youth-focused apparel venture, building the brand from the ground up with a focus on bold strategy, digital-first execution, and Gen Z market relevance. • Spearheaded business strategy and go-to-market planning, taking the brand from concept to early traction with a strong digital presence. • Led end-to-end performance marketing across Meta and Google Ads, optimizing ROI, reducing customer acquisition costs, and growing a loyal online community. • Oversaw brand positioning, pricing strategy, and influencer collaborations to align product launches with seasonal trends and audience demand.• Developed and analyzed key marketing KPIs and funnel metrics to inform spend allocation, product bundling, and campaign effectiveness.• Scaled the digital storefront through SEO, content marketing, and paid media, significantly increasing conversion rates and overall revenue efficiency.• Managed coordination with suppliers, designers, and logistics partners to ensure timely production, quality control, and fulfillment.• Built a lean, execution-driven culture focused on adaptability, customer obsession, and continuous iteration.
Education
Udgam School for Children - India
12th, Mathematics and Computer Science
2020 — 2021
Delhi Public School (DPS)
Middle School Diploma
SRM IST Chennai
Bachelor of Technology - BTech, Computer Science
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