Vivek Arya

Product Management | Market & Customer Research | Product Growth & Marketing Strategy | Ex-Founder | MS Product Design & Development Northwestern University ’26 | IIT(BHU) ’22 | AI & Startup Enthusiast |

Role
Social Media Representative at Northwestern University Master Of Science Product Design And Development Management
Location
Evanston, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Vivek Arya

It’s not about hiring skills, it’s about hiring attitude. You can teach skills; you can’t teach attitude.” – Herb KelleherWho am I? I’m Vivek Arya — a Product Manager, Startup enthusiast, and a designer who learned the craft through YouTube, Google, Generative AI, and a lot of trial and error.Born and raised in Roorkee, Uttarakhand, I did my schooling at ABN School inside the IIT Roorkee campus, self-prepared for JEE Advanced, cracked it without formal coaching, and joined IIT (BHU) Varanasi in 2018.In my second year, I discovered my passion for building products. I co-founded Happy Minds (now WellM), a mental wellness platform, and led it from idea to successful exit while designing user-centric experiences that made therapy more accessible. Entrepreneurial Track Record• Co-founded and scaled WellM from concept to acquisition• Founded KAPS Studio, helping 30+ startups launch MVPs and reach product-market fit• Built AI-powered products including Chatie.ai (Generative AI chatbot) and Xtudio.ai (AdTech platform merging a rich media builder with programmatic serving) Product Leadership• Led product design & strategy at Xapads Media, driving a 40% increase in product adoption• Managed cross-functional teams to ship AI features impacting 100K+ users• Specialized in 0→1 product development, go-to-market strategy, and growth hacking CurrentlyPursuing a Master’s in Product Design & Development Management at Northwestern University, focusing on AI product innovation and venture building.I believe successful products come from deep user understanding, rapid iteration, and relentless execution — whether in mental health, AdTech, or AI applications.Let’s connect if you’re:→ Building an AI startup and need product strategy guidance→ Looking for a co-founder with design + business expertise→ Interested in discussing emerging tech trends and opportunities#ProductManagement #Entrepreneurship #AI #StartupFounder

Experience

  1. Social Media Representative

    Northwestern University Master Of Science Product Design And Development Management

    Jan 2026 — Present · Evanston, IL, US

Education

  • Adrash Bal Niketan Sr. Sec School

    Higher Secondary Education (CBSE Board), Physics, Chemistry, and Mathematics

  • Indian Institute of Technology (Banaras Hindu University), Varanasi

    Bachelor of Technology - BTech, Ceramics Engineering

  • Northwestern University

    Master of Product Design and Development Management (mpd²), Engineering

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Vivek Arya — Social Media Representative at Northwestern University Master Of Science Product Design And Development Management in Evanston, IL, US | Unifers