Arya Sharan
Product Marketing Manager @Kovaion Consulting
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WORK HISTORY
Product Marketing Manager @Kovaion Consulting
Bengaluru, IN
EDUCATION
Indian Institute of Mass Communication
Post Graduate Diploma, English Journalism
St. Xavier's College, Ranchi
Bachelor's degree, Journalism and Mass Communication
Indira Gandhi National Open University
Master of Arts - MA, Women and Gender Studies
ABOUT ARYA SHARAN
I’m a Product Marketing Manager with experience in positioning, messaging, go-to-market strategy, and revenue-facing enablement for SaaS products.In over 7 years, my work has consistently covered the full PMM arc, from category creation and messaging to enablement, launches, website narrative, lifecycle programs, and funnel-quality improvement.At Attentive.ai, I built deep experience across product marketing and GTM execution, working closely with Product, Sales, RevOps, and Customer Success. My work included sales enablement, competitive intelligence, positioning, case study development, webinars, and messaging refinement through call analysis and objection feedback loops. That experience sharpened my thinking about PMM as a commercial function tied to pipeline quality and revenue outcomes.I’m currently at Kovaion Consulting in a high-ownership role, helping establish product marketing foundations for DelveAnt. My scope includes positioning, messaging, GTM strategy, website and conversion narrative, enablement, and early PMM process-building, both for how the product is taken to market and for how the organization communicates value consistently.Earlier in my career, I worked as a content marketer at a SaaS marketing agency and a city-beat reporter at The Times of India. Outside work, I care deeply about films, feminist and decolonial politics, and questions of justice, solidarity, and liberation.
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