Arya Jha

Brand Marketing Intern @The House of Rare

Bangalore Urban, IN

At The House of Rare, I wasn’t just executing campaigns, I was translating aesthetics into action. My internship revolved around curating digital journeys that spoke the brand’s language, minimal, bold, and purposeful. From managing campaign workflows to shaping communication touchpoints, every detail was designed to echo the House of Rare’s creative DNA.What I worked on:End-to-end campaign management: owned the process from ideation to publishing across channels, ensuring every message felt rare and relevant.MoEngage Dashboard: managed automation workflows, keeping communication timely, seamless, and on-brand.Visual storytelling: coordinated creation and upload of hero images on the Caimea dashboard and partner platforms like Myntra, ensuring consistency in visual appeal.Video campaign support: contributed to category-level video concepts, helping shape product narratives through visual hooks and tone.Content across channels: crafted copy and creatives for emails, WhatsApp, push notifications, and web banners that carried the same Rare edge.Influencer collaboration: brainstormed with the creative team on influencer campaigns, moodboards, and fresh concept directions.Every brief became a new opportunity to experiment with design thinking and digital intuition, learning how strategy meets storytelling in a fashion brand that defines premium minimalism.