Arya Asthana
Retail Sales Executive @Berger Paints India
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WORK HISTORY
Retail Sales Executive @Berger Paints India
Azamgarh, IN
Company: Berger Paints India LtdRole: Retail Sales Executive (On-Roll)Duration: November 2025 – PresentLocation: Azamgarh, Uttar PradeshDescription:Managing retail channel operations under the decorative paint division.Handling distributor and retailer relationships to ensure sales growth.Driving secondary sales and market development initiatives.Aiming to develop leadership and strategic planning skills through field experience.
EDUCATION
University of Lucknow
Bachelor's degree, Economics
ABOUT ARYA ASTHANA
Currently working as a Sales Officer at Berger Paints, responsible for managing and expanding the dealer network by onboarding new dealers for direct company business. My role involves pitching and installing Colour Bank Tinting Machines at dealer outlets, effectively persuading dealers to adopt premium solutions that drive higher sales. I actively communicate ongoing schemes, trade offers, and promotions to generate regular orders and improve dealer profitability. A strong focus is placed on secondary sales, ensuring healthy product movement from dealers to end customers. I regularly organize and execute painter meets and dealer meets to enhance brand recall, strengthen relationships, and increase product offtake. Through continuous market visits, relationship management, and execution-driven selling, I contribute to volume growth, improved market penetration, and sustained channel performance in assigned territories.
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