Ary Tabassi
Digital Analytics Consultant Ii @InfoTrust
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WORK HISTORY
Digital Analytics Consultant Ii @InfoTrust
EDUCATION
Ryerson University
Bachelor of Science (B.S.) , Computer Science
ABOUT ARY TABASSI
I am currently a Digital Analytics Consultant at InfoTrust. In this role, I specializes in implementing and optimizing Google Analytics 4 (GA4) for clients in the News & Media industry, where I am passionate about transforming complex data into actionable insights. On a daily basis, I communicate analytics requirements to development teams, draft technical specifications for web and app analytics systems, and educate clients on the importance of online measurement. With a strong focus on enhancing digital analytics strategies, I also conduct assessments and produce detailed analytics audit reports. Currently I am focused on upskilling myself on Javascript and 3rd-Party tags for Google Tag Manager.
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