Arvin Peter

Product Excellence, Sales & Marketing @Blue Camel

Toronto, ON, CA

A digital media consultancy focused on lead generation and lead management. • Led sales pitches, and client engagements through analysis, presentations to grow book of business• Created and executed campaign strategies, through social media ad platforms to drive revenue• Increased leads 3X for practices using Facebook (FB) and Google ads to achieve >$250K in revenue• Integrated marketing automations for email and text messaging using Zapier, increasing leads 42%• Created sales processes, training videos, and collateral using Canva to increase consults booked 50%• Created reports using Google Data Studio and Excel’s FB add-on to showcase performance for clients• Led keyword research, using Ahrefs and Google Keyword Planner to recommend high volume keywordsfor landing page content and creative• Producer/content creator of the “Practice Accelerator Podcast” using client stories to build a lead pipeline• Led contract negotiations using client success strategies to grow revenue back to pre-COVID levels

Ryerson University

Masters

Landmark

Personal Performance & Coaching

Western University

BHSc