Aravind Poojari

About Aravind Poojari

A driven professional with over 12 years of experience in digital marketing and advertising, business development, people management, Adtech, Martech e-commerce campaign management and support, troubleshooting, programmatic advertising, ad trafficking, team management, reporting automation, Ad Product Consulting, and third-party ad servers. Skilled in multitasking and quickly learning new tools and technologies with minimal exposure and available guidance.Core Skills: 1. Digital Strategy and Planning: • Developing and executing comprehensive digital marketing strategies. • Aligning digital initiatives with business goals. Team Leadership and Management: • Building, scaling, and leading global teams. • Mentoring and developing talent. Ad Operations: Display/Web, Mobile, and Video Ad Operations. Analytics and Reporting: • Utilizing data analytics tools to drive insights and decision-making. • Conducting A/B testing and other methodologies to optimize campaigns. Technical Proficiency: • Ad Serving Solutions & Ad Product Consulting. • Experience with DMPs, DSPs, SSPs, and programmatic advertising. • Knowledge of HTML, CSS, JavaScript for ad troubleshooting. Campaign Management: • End-to-end management of digital advertising campaigns. • Coordination of cross-functional teams to ensure successful campaign execution. SEO/SEM and PPC: • Deep understanding of SEO/SEM principles and best practices. • Managing Pay-Per-Click campaigns to drive traffic and conversions. Social Media Management: • Planning and executing social media campaigns. • Monitoring social media trends and metrics to inform strategies. Client and Stakeholder Management: • Building and maintaining strong relationships with clients and stakeholders. • Presenting campaign results and strategic recommendations. Mobile Advertising (Site + App)Advanced Skills: 1. Advanced Data Analysis: • Proficiency in tools like Google Analytics, Adobe Analytics, and other BI tools. • Leveraging data for predictive modeling and advanced segmentation. Programmatic Advertising: • Expertise in programmatic buying and real-time bidding (RTB). • Experience with trading desks and private marketplaces. Marketing Automation: • Implementing and managing marketing automation tools. • Streamlining workflows and improving lead generation and nurturing. Emerging Technologies: • Staying abreast of emerging digital technologies and trends. • Integrating new tools and platforms to enhance digital marketing efforts.

Experience

1. Director

   Assembly Global

   Sep 2024 — Present · IN

Education

• Karnataka Secondary Education Examination Board

  SSLC, Computer Science

• Depatrment of Technical education

  DIPLOMA, CS

• Atria Institute of Technology

  B.E, Computer and Information Sciences

Skills

• Mysql
• Reporting & Analysis
• Adops
• Online Advertising
• Dcm
• Creative Testing
• Javascript
• Digital Marketing
• Html
• Google Adwords
• Google Analytics
• Ad Optimization
• Job Trafficking
• Technical Support to Ad Server
• Doubleclick for Publishers (Dfp)
• Mobile Advertising
• Operative Dashboard
• Application Support
• Ad Networks
• Social Media Marketing
• Troubleshooting
• Ad Hoc Reporting
• Web Applications
• Team Management
• Display Advertising
• Digital Media
• Ad Targeting
• Ad Serving
• Client Relations
• Salesforce.com
• Campaign Management
• Real-Time Bidding (Rtb)